It’s 1941, and the greatest superpower in the world is
France. At the time, they are the USA. Greatest military, highest defense budget…
Remember, in WW1 the French military stood and fought, almost single-handedly against the Germans. By themselves. For 3 YEARS.
They are the undisputed heavyweights. The world knows they will stop Hitler from Advancing. Churchill trusts French leadership.
The nazis beat them in 2 weeks. France falls.
And Churchill faces his first “serious” dilemma of WW2. To aid France requires him to expose England for invasion. To not aid France requires letting his lost significant ally surrender to the Germans while he watches.
Tens of thousands die in the second scenario. Potentially hundreds of thousands die in the first.
When I study Churchill, I find myself confused that I was stressed out about ad campaigns or sales targets. These things don’t seem like such big hurdles in light of Churchill’s heroism. Maybe you can relate.
Ultimately, Churchill threads the needle, shaving off the best of both scenarios in a brave but simple, easily-modeled framework.
I will teach you his framework in this product, and it applies to your business now more than ever before. Just this one tool may even save your business from what’s sure to be the most severe downturn we’ve seen in many years.